RENO, NV / ACCESS Newswire / June 23, 2026 / Fear is part of business. New goals, difficult decisions, revenue targets, and unexpected challenges all have a way of triggering uncertainty. For many entrepreneurs, the instinct is to try to eliminate those feelings before taking action.
Joey Chandler believes that the approach misses the point.
Through his work at Certain Growth Solutions, Chandler teaches business owners how to use their personal values as a decision-making framework to move forward even when fear and doubt are present.
Why Fear Is Not the Real Problem
According to Chandler, fear itself is not what prevents progress. The problem arises when entrepreneurs rely on motivation alone to overcome it.
Motivation can be inconsistent. It rises and falls based on circumstances, results, and emotions. Values, however, remain available regardless of the situation.
“Fear does not go away. But when you have something more reliable than motivation to stand on, fear loses its grip. That something is your values,” said Joey Chandler, Founder of Certain Growth Solutions.
Rather than waiting to feel ready, Chandler encourages business owners to build systems that help them make decisions based on what matters most to them.
A Different Way to Think About Imposter Syndrome
Many entrepreneurs struggle with self-doubt, particularly when comparing themselves to others in their industry. Chandler believes this comparison often creates a cycle of second-guessing that undermines execution.
“Imposter syndrome is what happens when you measure yourself against someone else’s definition of success. Your values give you your own definition to return to,” Chandler said.
The Spark Word System was developed to help entrepreneurs identify values that feel personally meaningful rather than simply aspirational. Once those values are clearly defined, they become a reference point for evaluating opportunities, making decisions, and measuring progress.
According to Chandler, the shift is significant. Business owners spend less time performing to external expectations and more time operating from a framework that reflects who they actually are.
Building Confidence Through Action
One of the core questions Chandler teaches clients to ask is simple: What do my values say to do?
The question is not intended as a motivational exercise. It is designed as a practical decision tool that can be used whenever uncertainty appears.
“The confidence you are waiting to feel is not coming before the decision. It is built by the decision. Every time you act from your values, you are building it,” Chandler said.
Over time, those repeated decisions create momentum. Instead of waiting for confidence to appear, entrepreneurs develop it through consistent action aligned with their values.
Certain Growth Solutions positions this approach as a practical alternative to fear-driven decision-making, helping business owners create stronger execution, clearer priorities, and more sustainable growth.
About Joey Chandler
Joey Chandler is an American alignment coach and entrepreneur born on October 29, 1970, in Detroit, Michigan. Based in Reno, Nevada, he earned a degree in Politics from Whitman College in 1993 and has built a career across coaching, creative media, and retail. He is the founder of Certain Growth Solutions and has also launched You Are Videos and Joey Chandler Photography. Chandler previously worked at Sports Basement, which contributed to his understanding of operations and customer engagement. After rebuilding his own business following burnout, he developed structured alignment systems that help entrepreneurs connect personal values to revenue goals and daily execution.
About Certain Growth Solutions
Certain Growth Solutions is a business coaching and alignment firm founded by Joey Chandler. The company works with entrepreneurs to connect core values with revenue strategy and daily decision-making. Through frameworks such as the Clarity Tool, the Refinement Engine, the Spark Word System, and the 3D Printed Life approach, the firm provides practical systems that support clarity, consistent action, and long-term business growth while helping reduce burnout and decision fatigue.
For more information, visit https://www.certaingrowth.com
Facebook: JoeyChandler70
LinkedIn: joeychandler70
Contact Information:
Organization: Certain Growth Solutions
Website: https://www.certaingrowth.com
Email: support@strategyachievers.com
Contact Person: Joey Chandler
SOURCE: Certain Growth Solutions
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