Pure Parima Brings Certified Egyptian Cotton to the Bathroom With a New Towel and Robe Collection

Mt Laurel Township, United States – May 26, 2026 / Pure Parima /

MOUNT LAUREL, N.J. – May 26, 2026 — Pure Parima, the luxury home textiles brand and first United States company to earn full certification from the Egyptian Cotton Association™, has expanded its product line beyond the bedroom with the launch of a complete Egyptian cotton bath collection — now available at pureparima.com with free U.S. shipping on every order.

Certified Egyptian Cotton Now Extends From the Bedroom to the Bathroom

The new bath collection brings the same standard of authenticated craftsmanship that built Pure Parima’s reputation in luxury bedding to two new everyday essentials. Each product carries both Egyptian Cotton Association™ and OEKO-TEX® certifications, guaranteeing 100% genuine Egyptian cotton free of harmful chemicals — a standard most competitors cannot meet.

The collection includes three core offerings:

Egyptian Cotton Towels — Individual pieces starting at $14, available as washcloths, hand towels, bath towels, and bath sheets. Woven from 800 GSM 100% certified Egyptian cotton for maximum absorbency and lasting softness.
Egyptian Cotton Plush Towel Set — A curated six-piece set priced at $164 — a $264 value — including 2 bath sheets, 2 hand towels, and 2 washcloths, all in 800 GSM certified Egyptian cotton.
Egyptian Cotton Robe — $149. Crafted from 500 GSM certified Egyptian cotton with a plush shawl collar, two front pockets, and unisex sizing. Ships tariff-free from New Jersey.

The Same Certification That Redefined the Brand Now Defines the Bath

Pure Parima was founded in direct response to widespread mislabeling in the home textiles industry, where products marketed as Egyptian cotton often contained as little as 25% authentic fibers. In April 2026, the brand became the first in the U.S. to receive the ECA’s Gold Seal and official license number — a traceability process backed by DNA testing of cotton grown in Egypt’s Nile River Valley.

“Bringing certified Egyptian cotton into the bath was a natural extension of everything we stand for,” said a Pure Parima spokesperson. “Our customers trust that what’s on the label is what’s in the product — that promise doesn’t stop at the bedroom door.”

All bath products ship from New Jersey, tariff-free, with free U.S. shipping and a 30-night return policy.

About Pure Parima

Pure Parima is an elevated lifestyle brand and the first company in the United States to receive full certification from the Egyptian Cotton Association™. Founded by Parima Ijaz to combat mislabeling in the home textiles industry, the brand is built on three core principles: authenticity, transparency, and trust. All Pure Parima products are crafted from certified Giza Egyptian cotton, verified through DNA traceability, and meet OEKO-TEX® Standard 100 for non-harmful chemicals.

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